Online Fashion Store Industry
I have come across following interesting article on 'Business Line'. I thought it is worth sharing with you all guys. Here is the complete article from Business Line's on line section: ----------------- Source of Article: Business Line : Features / BrandLine : Fashion forward Not so long ago, trying on outfits - one after another - for ‘that' perfect fit, was sheer joy for the fashion-conscious consumer. Then suddenly, with rising traffic and choked roads, mall hopping was not fun anymore. As shoppers looked around for alternatives, they discovered cool couture and prĂȘt just a click away. E-retailing has evolved in the last few years with more categories, beyond books, flowers and electronics, finding takers. Sensing an opportunity, fashion retailers took the plunge. And it seems to be paying off today. According to the Internet and Mobile Association of India, there has been a huge spurt in e-tailing of branded apparel, with sites registering five mill...