Saturday, July 30, 2011
Future of Retail-Using QR Code technology to buy goods.
Click on image & read in enlarged view its really superb use of QR Code in japan.
Tesco, the No. 2 retail chain in South Korea, was losing to its competitors for having lesser number of stores in its chain. The company found a unique media solutions which met its business challenge, as well. Cheil Worldwide, Seoul, the media agency on the account, set up virtual stores inside the metro stations, with displays as actual stores. Consumers could even buy the products using their mobile phone, and the products would be delivered soon after they reached home. The company also renamed its brand as Home Plus.
The idea changed consumers' waiting time to shopping time. (Source: afaqs.com)
And the idea bagged the Grand Prix in Media Lions at the International festival of Creativity -- the first ever for South Korea.
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