Saturday, July 2, 2011

QR Code -Use this new Technology for Business, It's free & It's Interesting !!

  • Download QR code reader/scanner for free from Internet on your mobile
  • Also create your QR Code for free on Internet, many website offer this services for free for personal use.
  1. A QR Code (it stands for "Quick Response") is a cell phone readable bar code that can store website URLs, plain text, phone numbers, email addresses and pretty much any other alphanumeric data.Storing up to 4296 characters they are internationally standardised under ISO 18004.
  2. QR code reader/scanner creates direct connection with your mobile system, It directly store data captured from QR code in your mobile with your permission. you or your customer doesn't have to type a single word to store data in mobile or to open your company's website.
  3. QR code can store data in its code like:
    • Contact details
    • Website link/URL
    • Ready SMS with your contact details(your customer doesn't have to type sms or mobile number)
    • Email message
    • Event details
    • Google maps location
    • wi-fi login details
    • YouTube video link
    • Pay pal Buy Now link
    • Social media profile link
    • Etc.
  4. You can print this QR Code
    • On Point of Sale Materials
    • Newspaper Ads
    • Magazine Ads
    • Business Cards
    • Billboard Advertising
    • Corporate gifting items
    • Etc.
Ford's Newspaper Advertisement in Times of India
  1. Paid services also available for QR code which gives you more benefits at low cost such as:
    • Powerful mobile advertising campaign management capabilities
    • Real-time reporting and detailed insights on mobile barcode campaign performance metrics, providing better understanding of customers response to multiple campaigns.               

For Example:

Before the campaign is started - Advertiser / Mobile operator

Create a barcode campaign in the server
Print the barcode in the magazine
Campaign management summary screen by the service provider

    During the campaign - End user process

    The user scans a barcode from a magazine using QR-code reader/scanner
    Client encodes the barcode and forwards the details to the server
    A browser is opened in the mobile phone with the URL and the hit is recorded in the database

    During and after the campaign

    Operators specific services (e.g.: location and user profile information) are added to the server and database
    Reports are generated
    Source : http://www.i-nigma.com/Solution.html ( i-nigma is a famous QR-code service provider)
    Now let us see Path breaking Advance Use of QR Code
    Click on image & read in enlarged view its really superb use of QR Code in japan.
    Click on image & read in enlarged view its really superb use of QR Code in japan.
    Tesco, the No. 2 retail chain in South Korea, was losing to its competitors for having lesser number of stores in its chain. The company found a unique media solutions which met its business challenge, as well. Cheil Worldwide, Seoul, the media agency on the account, set up virtual stores inside the metro stations, with displays as actual stores. Consumers could even buy the products using their mobile phone, and the products would be delivered soon after they reached home. The company also renamed its brand as Home Plus.
    The idea changed consumers' waiting time to shopping time. (Source: afaqs.com)
    And the idea bagged the Grand Prix in Media Lions at the International festival of Creativity -- the first ever for South Korea.
    * All information collected from secondary data.
    * Disclaimer Post applies.

2 comments:

  1. Thank you for the info. It sounds pretty user friendly. I guess I’ll pick one up for fun. thank u.


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  2. Amazing post thanks for sharing the post.Your blogs are admirable and full of knowledge Vehicle Tracking in Bangalore | CCTV Surveillance Systems in India

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