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Social, Digital and Mobile users in India - 2012

I came across another interesting presentation on Social, Digital and Mobile Statistics in India - Nov 2012. We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) from We Are Social Singapore Source:  http://www.techinasia.com/india-social-web-users-facebook-stats-2012/

Cost of Advertisement on T.V. in India

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Here is another interesting blog article which I have come across on the Internet. This article matches the type of information I want to share with my readers. Source: http://www.digitalimpulse.in/insights/television-advertising-in-india/#.URpPxx1kzko http://kartikgala.blogspot.in/2013/02/cost-of-advertisement-on-tv.html A ccording to the FICCI -KPMG Report (2011), India has almost 138 million TV households and cable connections/ direct-to-home (DTH) penetration has reached close to 80%. Television Audience Measurement (TAM) ratings state that, the television and broadcasting industry has seen an upsurge of almost  100 million viewers in 2010 to reach a total of 600 million viewers . This is very much Self-Explanatory. India is watching and thus, TV advertisement has become the easiest medium to reach a larger population surpassing all age, gender, geographical location and other demographics. Here we have given a brief overview of television advertising in Indi...

Choosing Color for your Brand

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I came across a very interesting article ' A Guide to Choosing Colors for Your Brand ' on  http://www.usabilitypost.com/ I thought I should share it with you guys. Source:  http://www.usabilitypost.com/2008/09/29/a-guide-to-choosing-colors-for-your-brand/ A Guide to Choosing Colors for Your Brand One of the key elements of building a strong brand is color selection. Every color has a different feel and various associations. By choosing a color or a combination of colors for your brand identity, you will take on those associations. Colors will evoke certain emotions and feelings towards your brand so it is vital to choose a color that will represent your identity effectively. Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone. WHY COLOR MATTERS If you own a color in your industry, this color will symbolize you...

Online Fashion Store Industry

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I have come across following interesting article on 'Business Line'. I thought it is worth sharing with you all guys. Here is the complete article from Business Line's on line section: ----------------- Source of Article:  Business Line : Features / BrandLine : Fashion forward Not so long ago, trying on outfits - one after another - for ‘that' perfect fit, was sheer joy for the fashion-conscious consumer. Then suddenly, with rising traffic and choked roads, mall hopping was not fun anymore. As shoppers looked around for alternatives, they discovered cool couture and prĂȘt just a click away. E-retailing has evolved in the last few years with more categories, beyond books, flowers and electronics, finding takers. Sensing an opportunity, fashion retailers took the plunge. And it seems to be paying off today. According to the Internet and Mobile Association of India, there has been a huge spurt in e-tailing of branded apparel, with sites registering five mill...

How Today's 'Aspiring Youth ' of India thinks ?

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I just came across one small interesting write-up about today's Aspiring Youth, on the website of one of the famous textile company where they have very correctly defined today's Aspiring Youth of India , in terms of how they think and where they aspire to be . I thought it is worth sharing with you all. Here is the write-up: ' Youth, today, is being celebrated and respected as they are redefining their space in the society at large. Young men in smaller towns are experiencing real change at home, work and other societal spheres. This is their era.   They are keen to mark their presence and create a place for themselves, in family and society, through their efforts and their energy. They cherish their new found optimism and seize opportunities to make a real impact. They are action-oriented and are bubbling with the spirit of enterprise. They aspire to make a name for themselves through merit and enthusiastic efforts. However, they are also practical in their app...

Interesting Digital, Mobile and Social Media Statistic in India as on April 2011

I just came across an interesting presentation on Digital, Mobile and Social Media Statistic in India as on April 2011. Digital, Mobile, and Social Media in India (April 2011) View more presentations from Simon Kemp Source: Slideshare.com

Cost of setting up CCTV Security System

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Before we begin let us understand what are the elements or tools or equippment required for setting CCTV Security system. There are basically Six items required as a part of setting up CCTV security System i.e.: CCTV Cameras DVR (i.e.Digital Video Recorder, a method of storing video information in digital form as opposed to analogue recording.) Hard drive (to store Data/Video recording) Monitor (to view Video) Adapters (for supplying power to camera, DVR etc.) BNC Connector etc. Now let us understand the Cost of all this: Cost details are collectedd from the website of one of the leading player of CCTV Security system kit supplier based in 'NOIDA' i.e.' Digitals India Security Products Pvt. Ltd'( http://www.digitalsindia.com/ ) . There are three types of Kit: 1.CCTV KIT for Small office / Factory ( Rs:40,700/-)* 2.CCTV KIT for Medium office / Factory(Rs.61,400/-)* 3.CCTV KIT for Large office / Factory (Rs.99,700)* 'Packaging & forwarding' an...

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