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I came across a very interesting article ' A Guide to Choosing Colors for Your Brand ' on  http://www.usabilitypost.com/ I thought I should share it with you guys. Source:  http://www.usabilitypost.com/2008/09/29/a-guide-to-choosing-colors-for-your-brand/ A Guide to Choosing Colors for Your Brand One of the key elements of building a strong brand is color selection. Every color has a different feel and various associations. By choosing a color or a combination of colors for your brand identity, you will take on those associations. Colors will evoke certain emotions and feelings towards your brand so it is vital to choose a color that will represent your identity effectively. Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone. WHY COLOR MATTERS If you own a color in your industry, this color will symbolize you...

I just came across one small interesting write-up about today's Aspiring Youth, on the website of one of the famous textile company where they have very correctly defined today's Aspiring Youth of India , in terms of how they think and where they aspire to be . I thought it is worth sharing with you all. Here is the write-up: ' Youth, today, is being celebrated and respected as they are redefining their space in the society at large. Young men in smaller towns are experiencing real change at home, work and other societal spheres. This is their era.   They are keen to mark their presence and create a place for themselves, in family and society, through their efforts and their energy. They cherish their new found optimism and seize opportunities to make a real impact. They are action-oriented and are bubbling with the spirit of enterprise. They aspire to make a name for themselves through merit and enthusiastic efforts. However, they are also practical in their app...