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Showing posts from February, 2013

Social, Digital and Mobile users in India - 2012

I came across another interesting presentation on Social, Digital and Mobile Statistics in India - Nov 2012. We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, Nov 2012) from We Are Social Singapore Source:  http://www.techinasia.com/india-social-web-users-facebook-stats-2012/

Cost of Advertisement on T.V. in India

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Here is another interesting blog article which I have come across on the Internet. This article matches the type of information I want to share with my readers. Source: http://www.digitalimpulse.in/insights/television-advertising-in-india/#.URpPxx1kzko http://kartikgala.blogspot.in/2013/02/cost-of-advertisement-on-tv.html A ccording to the FICCI -KPMG Report (2011), India has almost 138 million TV households and cable connections/ direct-to-home (DTH) penetration has reached close to 80%. Television Audience Measurement (TAM) ratings state that, the television and broadcasting industry has seen an upsurge of almost  100 million viewers in 2010 to reach a total of 600 million viewers . This is very much Self-Explanatory. India is watching and thus, TV advertisement has become the easiest medium to reach a larger population surpassing all age, gender, geographical location and other demographics. Here we have given a brief overview of television advertising in Indi...

Choosing Color for your Brand

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I came across a very interesting article ' A Guide to Choosing Colors for Your Brand ' on  http://www.usabilitypost.com/ I thought I should share it with you guys. Source:  http://www.usabilitypost.com/2008/09/29/a-guide-to-choosing-colors-for-your-brand/ A Guide to Choosing Colors for Your Brand One of the key elements of building a strong brand is color selection. Every color has a different feel and various associations. By choosing a color or a combination of colors for your brand identity, you will take on those associations. Colors will evoke certain emotions and feelings towards your brand so it is vital to choose a color that will represent your identity effectively. Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone. WHY COLOR MATTERS If you own a color in your industry, this color will symbolize you...

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