Here is another interesting blog article which I have come across on the Internet. This article matches the type of information I want to share with my readers. Source: http://www.digitalimpulse.in/insights/television-advertising-in-india/#.URpPxx1kzko http://kartikgala.blogspot.in/2013/02/cost-of-advertisement-on-tv.html A ccording to the FICCI -KPMG Report (2011), India has almost 138 million TV households and cable connections/ direct-to-home (DTH) penetration has reached close to 80%. Television Audience Measurement (TAM) ratings state that, the television and broadcasting industry has seen an upsurge of almost 100 million viewers in 2010 to reach a total of 600 million viewers . This is very much Self-Explanatory. India is watching and thus, TV advertisement has become the easiest medium to reach a larger population surpassing all age, gender, geographical location and other demographics. Here we have given a brief overview of television advertising in Indi...