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Showing posts from July, 2011

Future of Retail-Using QR Code technology to buy goods.

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Click on image & read in enlarged view its really superb use of QR Code in japan. http://www.canneslions.com/work/direct/entry.cfm?entryid=3631 Tesco, the No. 2 retail chain in South Korea, was losing to its competitors for having lesser number of stores in its chain. The company found a unique media solutions which met its business challenge, as well. Cheil Worldwide, Seoul, the media agency on the account, set up virtual stores inside the metro stations, with displays as actual stores. Consumers could even buy the products using their mobile phone, and the products would be delivered soon after they reached home. The company also renamed its brand as Home Plus. The idea changed consumers' waiting time to shopping time. (Source: afaqs.com) And the idea bagged the Grand Prix in Media Lions at the International festival of Creativity -- the first ever for South Korea. * All information collected from secondary data. * Disclaimer Post applies.

Copyright Regisrtation in India

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What is copyright? Copyright is a right given by the law to creators of literary, dramatic, musical and artistic works and producers of cinematograph films and sound recordings.A document granting exclusive right to publish and sell literary or musical or artistic work. The right of an author or his assignee, under statute, to print and publish his literary or artistic work, exclusively of all other persons. This right may be had in maps, charts, engravings, plays, and musical compositions, as well as in books. In fact, it is a bundle of rights including, inter alia, rights of reproduction, communication to the public, adaptation and translation of the work. There could be slight variations in the composition of the rights depending on the work. Different types of work covered under copyright • Dramatic and musical work (i.e. Drama, Skit, Play, Movie etc.) • Artistic work (i.e. Logo, monogram, design etc.) • Software / Computer Programme • Work of Architecture • Cinematograph Fil...

Cost of Product Design registration in india

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Registration cost can be divided into two parts. 1. Government fees 2. Professional fees ( Charged by lawyer or agent) Governmnet Fees: Application for the registration of design is Rs 1,000 The Design Office is expected to register your design in six months. Finding out whether any registration already exists The Designs office can assist you to search whether the design has been previously registered. If the registration number is known, Form No.-6 should be filed along with the prescribed fees of Rs. 500. If the representation of the article or the specimen of the article is filed Form No.-7 along with the prescribed fees of Rs. 1,000 is required. Validity : The total time of a registered design is 15 years . Initially the right is granted for a period of 10 years , which can be extended, by another 5 years by making an application and paying a fee of Rs. 2000 /- to the Controller before the expiry of initial 10 years period. The proprietor of design may make application ...

QR Code -Use this new Technology for Business, It's free & It's Interesting !!

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Download QR code reader/scanner for free from Internet on your mobile Also create your QR Code for free on Internet, many website offer this services for free for personal use. For example : http://www.i-nigma.com/CreateBarcodes.html A QR Code (it stands for "Quick Response") is a cell phone readable bar code that can store website URLs, plain text, phone numbers, email addresses and pretty much any other alphanumeric data.Storing up to 4296 characters they are internationally standardised under ISO 18004. QR code reader/scanner creates direct connection with your mobile system, It directly store data captured from QR code in your mobile with your permission. you or your customer doesn't have to type a single word to store data in mobile or to open your company's website. QR code can store data in its code like: Contact details Website link/URL Ready SMS with your contact details(your customer doesn't have to type sms or mobile number) Email message ...

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