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Showing posts from March, 2011

Keyword Bidding & (ppc -pay per click) : seach engine Advertising

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  • 75% of active internet users reap the benefits of online search. • 80-90% of business to business transactions begin with a search on the web.   It is the most targeted and cost effective method available to promote your web site.  Keyword bidding means that you can bid on terms which surfers use when they search so that your site can be shown above the competition in search engine results.  You are ONLY charged when a surfer actually clicks on your listing and goes through to your site.   Pay per click ( PPC ) is an Internet advertising model used on websites, where advertisers pay their host only when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.   Web search engines are driven by users who enter "keywords" for the products, service, or information they are needing. Most online shoppers(customers) turn to search engines when looking for a specific product or service. Paying to h...

Interesting Indian Economy and Industries numbers

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Indian Economic facts:  No. of Credit card issued in the country : 18 million (as of March 2012). India has the world's third largest Internet users with over 100 million users (of whom 40 million use the internet via mobile phones) as of December 2010. India has over 700 million mobile phone connections. only 50,000 of the 600,000 villages have bank branches. Since the year of 1969 till the year of 2010, the average inflation rate in India was 7.99 percent. The emerging markets like India will grow at 5.9 percent in this fiscal year 2011. The developed markets are growing at the rate of 1.6 percent. Currently, in India only two million people (0.2 % of the total population of 1 billion) are covered under Mediclaim, whereas in developed nations like USA about 75 % of the total population are covered under some insurance scheme. Weddings accounted for 50 percent of the Indian jewelry market India accounts for only half a percent of the global luxury market at...

Cost of Brand registration in india.

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 Trade Mark Registration in india generally cost Rs. 6500 to 8000 per trade mark . it generally includes : Fees for making application for registration of trade markin for TM-1(this is fixed government fees) Rs.3,500/- Trade Mark search fees. around Rs.500/- Professional Charges.(i.e. agent,lawyer etc fees). Rs.1,000/- to Rs. 4,000/- per class per mark. Currently it is taking approximately 18-24 months to get a trademark in India. A Trademark is a sign that is used to distinguish the goods and services of one party from those of others. A Trademark can be a letter, number, word, phrase, logo, graphic, puch line,lable,shape, smell, sound or combination of these things. Brand Name is other name of Trademark. Brand Name Registration in India governed by the Trade Marks Act, 1999 & Trade Marks Rules, 2002 (and amendments thereof). a Trademark registration is valid for 10 years and the registration can be renewed every 10 years thereafter upon payment of renew...

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