Keyword Bidding & (ppc -pay per click) : seach engine Advertising
• 75% of active internet users reap the benefits of online search. • 80-90% of business to business transactions begin with a search on the web. It is the most targeted and cost effective method available to promote your web site. Keyword bidding means that you can bid on terms which surfers use when they search so that your site can be shown above the competition in search engine results. You are ONLY charged when a surfer actually clicks on your listing and goes through to your site. Pay per click ( PPC ) is an Internet advertising model used on websites, where advertisers pay their host only when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Web search engines are driven by users who enter "keywords" for the products, service, or information they are needing. Most online shoppers(customers) turn to search engines when looking for a specific product or service. Paying to h...