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The JWT creative brief can be used to assess any advertisement (TV/Print etc.) 1. What is the Opportunity and/or Problem which the advertising must address? A brief summary of why you are advertising. Take the consumer’s point of view, not “sales are  down,” but, rather “consumers are choosing cheaper alternatives.” 2. What do we want people to do as a result of the advertising? 3. Who are we talking to? Try to develop a rich description of the Target Group. Indicate their beliefs and feelings about the category. Avoid demographic information only. Add personality and lifestyle dimensions. 4. What is the Key Response we want from the advertising?? “State succinctly, what single thing do we want people to feel or notice or believe as a result of advertising.” 5. What information/attributes might help produce this response? It could be a key product attribute, a key user need which the brand fulfills, etc. Avoid a laundry list. 6. What aspect of the Brand Personali...

Segment and Retail brand built by Pantaloon's Kishore Biyani. FASHION: Pantaloons, Central Big Bazaar and Fashion Station FOOD: Food Bazaar GENERAL MERCHANDISE: Central Malls and Big Bazaar SPECIALITY RETAILING: All , Blue Sky HOME: Home Town, E-Zone, Furniture Bazaar, Electronics Bazaar, Collection I and Mela BOOKS AND STORES: Depot COMMUNICATIONS: M- Zone and Converge M WELLESS: Star and Sitara E-TAILING: Futurebazaar.Com FOOTWEAR: Show Factory LEISURE AND ENTERTAINMENT: Bowling Co, Rain, Bollywood Café, Chamosa, Fuel, Sports Bar, Food Stop and Your Kitchen.

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Under Rs. 3 Lakhs Maruti 800, Maruti Alto, Omni   Reva   Tata Nano     Rs. 3-5 Lakhs Ambassador   Chevrolet Aveo U-VA, Chevrolet Spark, Chevrolet Opel Corsa   Fiat Palio, Fiesta, Ford Icon   Hyundai Santro, Hyundai i10, Hyundai Getz   Maruti Zen, Maruti Wagon R, Maruti Versa, Maruti Esteem,Maruti Gypsy, Maruti Suzuki A-Star, Maruti Suzuki Zen Estilo,Maruti Suzuki Swift, Maruti Suzuki Ritz , Mahindra Logan   Indigo XL, Indigo Marina, Indigo Manza   Tata Indica, Toyota Qualis, Tata Indigo CS     Rs. 5-10 Lakhs Chevrolet Swing, Chevrolet Aveo, Chevrolet Tavera, Chevrolet Optra Magnum   Fiat Linea, Fiat Adventure, Fiat Grande Punto, Ford Fusion ...

There is certainly no formula to become a successful entrepreneur. Some may succeed and make good profits, others sink along the way. Which are the most lucrative sectors for entrepreneurs? Here's a list of 20 good opportunities entrepreneurs can look at... 1. Tourism Tourism is a booming industry in India. With the number of domestic and international tourists rising every year, this is one hot sector entrepreneurs must focus on. India with its diverse culture and rich heritage has a lot to offer to foreign tourists. Beaches, hill stations, heritage sites, wildlife and rural life, India has everything tourists are looking for. But this sector is not well organised. India lacks trained professionals in the tourism and hospitality sectors. Any business in this sector will thrive in the long run as the demand contuse to grow every year. Foreign tourist arrivals during January-March were 15.63 lakh with a growth rate of 12.8 percent, compared to 13.86 lakh during the first three mon...

; Source: Rediffmail.com

Source:  http://www.indiaprwire.com/pressrelease/publishing/2009090232854.htm Mumbai, September 2, 2009: The Nielsen Company India launched its first of a kind survey, Nielsen Upper Middle and Rich (UMAR) in the city today, to provide a realistic picture of the affluent in Indian society today. Covering more than 18,250 affluent individuals across 35 Indian metros, Nielsen UMAR is the first large scale annual survey conducted in recent times to profile the hard-to-reach affluent Indian consumers, their lifestyles and media consumption habits. The Nielsen survey covers both the mass and emerging media consumption habits of affluent Indians, including Television, Print, Radio, Cinema, and Online. It also covers lifestyle habits such as gym membership, shopping habits including frequency and spends, and consumption of various FMCG categories by affluent individuals.   “The primary reason for conducting Nielsen UMAR was to obtain first of all a realistic estim...

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